A Suffolk café and bar say they are "extremely excited" about a new parking initiative they have launched which they hope will "increase footfall" and help to revive their "fabulous town".
Earlier this year, The Hive Cafe said they were "excited to benefit the town" as they moved to their parent company premises at Nine Jars at The Suffolk Hotel in Haverhill High Street.
The two companies have since announced a new parking initiative which they believe will "increase footfall into the town" and "be part of reviving our fabulous town".
The initiative, launched on Wednesday, June 5, will take the price of a customer's parking ticket off of their purchase at their café or bar.
The company revealed the news on a post on social media that read: "We’re excited to make your High Street visits even more enjoyable with our new parking discount scheme!
READ MORE: The future of carbon capture is being built on our doorstep
"We want to be part of reviving our fabulous town and giving a little extra help to those who come into the town, and encourage those who currently don’t!"
The initiative will allow customers to get up to three hours of parking off their food if they show their car park ticket to the staff.
James Pilley, managing director of the company and Daniel's son, said: "We are really excited to launch the initiative and hopeful it will encourage our local community to use the High Street as a whole more often."
READ MORE: Suffolk couple to open barbershop with a sports twist
The 29-year-old added: "Haverhill is a market town that is currently suffering a huge decline in footfall. We hope that offering this to the community might encourage people to think about using their local High Street rather than going further afield.
"It is a classic 'chicken and the egg' scenario. With more to offer on the High Street footfall would increase, but with low footfall businesses are less likely to look at Haverhill as an attractive place to open.
"We feel by offering free parking we will not only benefit but hopefully the other local businesses will too and where we can encourage local people to begin to use the High Street more regularly."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here