More than 200 jobs are at risk at Suffolk-based brewer Greene King, it has been revealed.
A consultation has been launched over the the job losses which would affect its support centre staff in its Bury St Edmunds and Burton on Trent offices.
The job losses could also affect its field teams.
The proposed job cuts are part of the company's plans to become the ‘Pride of British Hospitality’.
The next phase of Greene King's "strategic journey" will include branded portfolio development, customer-centric digital enablers including bookings, website redevelopment and WiFi and new app, and industry-leading investment in its estate.
A spokesman for Greene King said: "We have made strong progress on our business and cultural transformation journey to be the Pride of British Hospitality and now is the right time to move into the next phase.
“A restructure of central support functions is now necessary for the business to thrive for a sustainable future in these challenging times and be best placed to delight customers and deliver outstanding experiences.
"We are working with representatives to support our team members and limit job losses.”
The possible job cuts will be split across its centres including its headquarters in Bury St Edmunds and its offices in Burton on Trent which is home to one of its support centres.
Earlier this year Greene King announced plans for a new brewery on the outskirts of Bury St Edmunds.
The brewer has applied to build the new state of the art facility at Suffolk Park.
In April Greene King, which has been brewing in Bury St Edmunds for more than 200 years, revealed plans to construct a new facility next to its distribution centre in the Moreton Hall estate.
The move, which is slated for completion in 2027, will see its brewing operations move from the current Westgate Brewery when it is completed.
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